October 22, 2026
2:00 PM EDT – 3:30 PM EDT
Virtual Zoom Event
What do consumers really think about the signs our industry makes? Signarama commissioned The Harris Poll to survey 2,007 US adults on how signage shapes the way they discover businesses, judge them, trust them, and decide to buy. The findings give the sign industry something it has rarely had: independent, national consumer data proving the commercial power of its product.
Join ISA and Signarama, for a first look at the results, including the numbers every sign professional should have in their next sales conversations.
Attendees will learn:
- Which sign attributes consumers rate highest, and the surprising gap between fundamentals and style
- How responses differ by age and gender, including the most sign-responsive customer group in America
- Which sign formats consumers ranked most effective for five different business objectives, and what that means for selling layered signage packages
- How consumers are responding to LED, digital, and AI-integrated signage
- How to use this data with your own customers
(Free for ISA members and non-members)