SRF Presents: Don't Get Left in the Dark - Dealing with Sign Lighting Restrictions
Thursday, September 10, 2026
2:00 PM – 3:00 PM EDT
Zoom Webinar
Anti-sign groups and an increasing number of cities are pushing unreasonable and impractical limits on sign lighting. For sign company customers, these restrictions can mean less visible signs at night and a lower likelihood to invest in illuminated signs. For the sign industry, it means weaker ROI and lost business.
In this webinar, ISA’s Advocacy team will walk you through:
- The most common sign lighting restrictions being proposed and adopted (and why)
- How to respond when a city or anti-sign group targets illuminated signs in your market.
- Practical strategies to educate local officials and customers about the safety, economic, and branding value of properly illuminated signs.
- How to advocate for balanced lighting standards that keep signs effectively visible at night, without triggering legal or safety concerns.
Whether you’re dealing with lower brightness levels, lighting curfews, or outright bans on certain types of electric signs, the information you’ll learn in this session will help educate and influence local officials so that they leave the (sign) lights on, allowing customers to continue to buy and use illuminated signs.
(FREE for ISA members, $30 for non-members)