Discover how to get the most value from your ISA membership before, during, and after ISA International Sign Expo. In this session, ISA staff and member leaders will walk you through smart planning and registration tips, member‑only discounts on education and events, and the many networking opportunities available throughout Expo. You’ll also learn how to connect with peers through meetups, affiliate events, and curated program offerings. Hear how to strengthen your business by engaging with the ISA Advocacy team and exploring practical, hands‑on AI tools. Finally, we’ll highlight ways to stay involved year‑round through ISA programs—ensuring you maximize every benefit your membership provides.